Start free
Per-pair page

HubSpot + Mailchimp: CRM contacts in your email lists.

Sync HubSpot contacts to Mailchimp audiences, segment by HubSpot properties, or trigger Mailchimp campaigns from HubSpot deal stage changes.

Connect Mailchimp and HubSpotSee reverse direction
Trigger app
Mailchimp as the trigger

Workflows fire when something happens in Mailchimp.

Action app
HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Mailchimp → HubSpot

When something happens in Mailchimp, do it in HubSpot.

5 Mailchimp triggers wired to 23 HubSpot actions. Most-used pairing: Campaign Sent → Create Company.

HubSpot → Mailchimp

Or fire it the other way around.

18 HubSpot triggers wired to 16 Mailchimp actions downstream.

See HubSpot → Mailchimp →
Popular pairings

Common Mailchimp → HubSpot workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 115 combinations
When campaign sent in Mailchimp, create company in HubSpot.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create contact in HubSpot.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create deal in HubSpot.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create note in HubSpot.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When email cleaned in Mailchimp, create company in HubSpot.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create contact in HubSpot.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create deal in HubSpot.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create note in HubSpot.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When profile updated in Mailchimp, create company in HubSpot.

Fires when a subscriber profile is updated in Mailchimp (merge field, tag, or preference change). Use to keep your CRM in sync with Mailchimp segments.

How it works

Connect Mailchimp and HubSpot in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Mailchimp and HubSpot

    Open Tiny Command, authorize Mailchimp and HubSpot once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Mailchimp trigger

    Drop the Mailchimp → Campaign Sent trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/mailchimp.trigger-campaign-sent
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the HubSpot action

    Drop the HubSpot → Create Company action below it. Map fields from the Mailchimp payload into the HubSpot inputs.

    hubspot.create-company
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Mailchimp + HubSpot.

How do I sync HubSpot contacts to a Mailchimp audience?
HubSpot Contact Created → Mailchimp Add or Update Subscriber with email + merge tags from HubSpot properties. Tag with lifecycle stage for downstream segmentation.
Can I segment Mailchimp by HubSpot lifecycle stage?
Yes. HubSpot Contact Property Changed (on lifecycle stage) → Mailchimp Add/Remove Tag. Different campaigns target different lifecycle segments without manual list management.
How do I trigger Mailchimp from HubSpot deal stage changes?
HubSpot Deal Updated where stage changed to "Closed Won" → Mailchimp Add Tag = "customer" + remove "prospect" on the linked contact. Email cadence shifts to onboarding sequence.
Can I respect HubSpot opt-out / consent in Mailchimp?
Yes. HubSpot Subscription Type opt-out → Mailchimp Update Subscriber with status = "unsubscribed". Keeps consent state aligned across both systems.
How do I avoid duplicate Mailchimp subscribers?
Mailchimp Add or Update Subscriber is idempotent (keyed on email). Use it instead of separate Add and Update actions for cleaner workflow.
Can I push Mailchimp engagement metrics back to HubSpot?
Yes. Mailchimp Campaign Sent → Mailchimp Member Activity → HubSpot Update Contact with custom property "last_email_opened" or "engagement_score". Useful for lead scoring.
Related

Other apps that pair well with Mailchimp.

+
Mailchimp + Gmail
Email
+
Mailchimp + Slack
Communication
+
Mailchimp + Google Sheets
Spreadsheets & Databases
+
Mailchimp + Stripe
Payments
+
Mailchimp + Notion
Productivity
+
Mailchimp + Airtable
Spreadsheets & Databases

Wire Mailchimp to HubSpot in 2 minutes.

Free tier available. No credit card. No onboarding call.

Try for freeRequest a demo