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Mailchimp + Slack: campaign sends and engagement in chat.

Post Mailchimp campaign events (sends, opens, clicks) to Slack channels for marketing team visibility. Or trigger Mailchimp campaigns from Slack interactions.

Connect Mailchimp and SlackSee reverse direction
Trigger app
Mailchimp as the trigger

Workflows fire when something happens in Mailchimp.

Action app
Slack as the action

Workflows do something in Slack, instantly.

See all 45 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Mailchimp → Slack

When something happens in Mailchimp, do it in Slack.

5 Mailchimp triggers wired to 45 Slack actions. Most-used pairing: Campaign Sent → Add Reaction.

Slack → Mailchimp

Or fire it the other way around.

13 Slack triggers wired to 16 Mailchimp actions downstream.

See Slack → Mailchimp →
Popular pairings

Common Mailchimp → Slack workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 225 combinations
When campaign sent in Mailchimp, add reaction in Slack.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, raw api request in Slack.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, archive channel in Slack.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, cancel scheduled message in Slack.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When email cleaned in Mailchimp, add reaction in Slack.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, raw api request in Slack.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, archive channel in Slack.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, cancel scheduled message in Slack.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When profile updated in Mailchimp, add reaction in Slack.

Fires when a subscriber profile is updated in Mailchimp (merge field, tag, or preference change). Use to keep your CRM in sync with Mailchimp segments.

How it works

Connect Mailchimp and Slack in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Mailchimp and Slack

    Open Tiny Command, authorize Mailchimp and Slack once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Mailchimp trigger

    Drop the Mailchimp → Campaign Sent trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/mailchimp.trigger-campaign-sent
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Slack action

    Drop the Slack → Add Reaction action below it. Map fields from the Mailchimp payload into the Slack inputs.

    slack.add-reaction
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Mailchimp + Slack.

How do I post Mailchimp campaign sends to Slack?
Mailchimp Campaign Sent → Slack Send Message in #marketing with campaign name, audience size, and live link. Team awareness without checking Mailchimp.
Can I post campaign performance to Slack?
Yes. Scheduled 24h after send: fetch Mailchimp stats → Slack Send Message with opens, clicks, and a quick verdict. Marketing team sees the win or learning daily.
How do I trigger a Mailchimp campaign from Slack?
Slack Slash Command (/send-campaign) with campaign_id → Mailchimp Send Campaign. Useful for emergency announcements managed in Slack rather than Mailchimp UI.
Can I post unsubscribe events to Slack for review?
Yes. Mailchimp Subscriber Unsubscribed → Slack Send Message in a private #marketing-internal channel with email + reason (if captured). Track for content tuning.
How do I avoid Slack noise from a busy Mailchimp?
Filter to significant events: campaign sends, performance digests, threshold-based unsubscribe spikes. Skip per-open or per-click.
Can I get notified of Mailchimp account-level issues in Slack?
Yes. Mailchimp account-issue webhooks → Slack Send Message in #marketing-ops with the issue details. Faster response than Mailchimp email alone.
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Wire Mailchimp to Slack in 2 minutes.

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