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HubSpot + Mailchimp: CRM contacts in your email lists.

Sync HubSpot contacts to Mailchimp audiences, segment by HubSpot properties, or trigger Mailchimp campaigns from HubSpot deal stage changes.

Connect HubSpot and MailchimpSee reverse direction
Trigger app
HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →
Action app
Mailchimp as the action

Workflows do something in Mailchimp, instantly.

See all 16 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → Mailchimp

When something happens in HubSpot, do it in Mailchimp.

18 HubSpot triggers wired to 16 Mailchimp actions. Most-used pairing: New Company → Add List Member.

Mailchimp → HubSpot

Or fire it the other way around.

5 Mailchimp triggers wired to 23 HubSpot actions downstream.

See Mailchimp → HubSpot →
Popular pairings

Common HubSpot → Mailchimp workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 288 combinations
When new company in HubSpot, add list member in Mailchimp.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, create campaign in Mailchimp.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, create tag in Mailchimp.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, delete campaign in Mailchimp.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, add list member in Mailchimp.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, create campaign in Mailchimp.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, create tag in Mailchimp.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, delete campaign in Mailchimp.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, add list member in Mailchimp.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Mailchimp in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize HubSpot and Mailchimp

    Open Tiny Command, authorize HubSpot and Mailchimp once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a HubSpot trigger

    Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/hubspot.trigger-company-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Mailchimp action

    Drop the Mailchimp → Add List Member action below it. Map fields from the HubSpot payload into the Mailchimp inputs.

    mailchimp.add-list-member
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Mailchimp.

How do I sync HubSpot contacts to a Mailchimp audience?
HubSpot Contact Created → Mailchimp Add or Update Subscriber with email + merge tags from HubSpot properties. Tag with lifecycle stage for downstream segmentation.
Can I segment Mailchimp by HubSpot lifecycle stage?
Yes. HubSpot Contact Property Changed (on lifecycle stage) → Mailchimp Add/Remove Tag. Different campaigns target different lifecycle segments without manual list management.
How do I trigger Mailchimp from HubSpot deal stage changes?
HubSpot Deal Updated where stage changed to "Closed Won" → Mailchimp Add Tag = "customer" + remove "prospect" on the linked contact. Email cadence shifts to onboarding sequence.
Can I respect HubSpot opt-out / consent in Mailchimp?
Yes. HubSpot Subscription Type opt-out → Mailchimp Update Subscriber with status = "unsubscribed". Keeps consent state aligned across both systems.
How do I avoid duplicate Mailchimp subscribers?
Mailchimp Add or Update Subscriber is idempotent (keyed on email). Use it instead of separate Add and Update actions for cleaner workflow.
Can I push Mailchimp engagement metrics back to HubSpot?
Yes. Mailchimp Campaign Sent → Mailchimp Member Activity → HubSpot Update Contact with custom property "last_email_opened" or "engagement_score". Useful for lead scoring.
Related

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Wire HubSpot to Mailchimp in 2 minutes.

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