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Mailchimp + Stripe: payment-driven email automation.

Sync Stripe customers and subscriptions into Mailchimp audiences, trigger campaigns from Stripe events, or send Mailchimp emails on charge failures.

Connect Mailchimp and StripeSee reverse direction
Trigger app
Mailchimp as the trigger

Workflows fire when something happens in Mailchimp.

Action app
Stripe as the action

Workflows do something in Stripe, instantly.

See all 31 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Mailchimp → Stripe

When something happens in Mailchimp, do it in Stripe.

5 Mailchimp triggers wired to 31 Stripe actions. Most-used pairing: Campaign Sent → Cancel Subscription.

Stripe → Mailchimp

Or fire it the other way around.

10 Stripe triggers wired to 16 Mailchimp actions downstream.

See Stripe → Mailchimp →
Popular pairings

Common Mailchimp → Stripe workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 155 combinations
When campaign sent in Mailchimp, cancel subscription in Stripe.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create charge in Stripe.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create checkout session in Stripe.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When campaign sent in Mailchimp, create coupon in Stripe.

Fires when a Mailchimp campaign is sent. Use to log the send to your data warehouse, post the recap to Slack, or notify stakeholders.

When email cleaned in Mailchimp, cancel subscription in Stripe.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create charge in Stripe.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create checkout session in Stripe.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When email cleaned in Mailchimp, create coupon in Stripe.

Fires when an email is cleaned (hard-bounced) from a Mailchimp list. Use to update your source-of-truth so you stop trying to email them elsewhere.

When profile updated in Mailchimp, cancel subscription in Stripe.

Fires when a subscriber profile is updated in Mailchimp (merge field, tag, or preference change). Use to keep your CRM in sync with Mailchimp segments.

How it works

Connect Mailchimp and Stripe in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Mailchimp and Stripe

    Open Tiny Command, authorize Mailchimp and Stripe once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Mailchimp trigger

    Drop the Mailchimp → Campaign Sent trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/mailchimp.trigger-campaign-sent
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Stripe action

    Drop the Stripe → Cancel Subscription action below it. Map fields from the Mailchimp payload into the Stripe inputs.

    stripe.cancel-subscription
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Mailchimp + Stripe.

How do I add Stripe customers to a Mailchimp audience?
Stripe Customer Created → Mailchimp Add or Update Subscriber with email + merge fields (plan, MRR, signup_date). Tag with plan tier for downstream segmentation.
Can I send Mailchimp campaigns on Stripe subscription events?
Yes. Stripe Subscription Created → Mailchimp Add Tag = "customer" + remove "prospect". Mailchimp journey kicks off onboarding sequence automatically.
How do I send a Mailchimp recovery campaign on Stripe charge failure?
Stripe Charge Failed → Mailchimp Send Campaign with payment-update template to the customer. Mailchimp's rich design templates often beat Stripe's plain dunning emails.
Can I update Mailchimp tags on Stripe subscription cancel?
Yes. Stripe Subscription Cancelled → Mailchimp Add Tag "churned" + remove "customer" + add to win-back audience for re-engagement campaigns.
How do I track Mailchimp campaign revenue via Stripe?
UTM parameters in Mailchimp links → Stripe Charge with metadata containing utm_source → log to Sheets for attribution analysis. Marketing sees revenue per campaign.
Can I respect Mailchimp unsubscribe in Stripe transactional email?
Transactional Stripe emails (receipts, invoices) are exempt from marketing-opt-out. Marketing campaigns must respect Mailchimp unsubscribe; transactional is a separate consent track.
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Wire Mailchimp to Stripe in 2 minutes.

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