Google Sheets + HubSpot: sync between spreadsheet and CRM.
Sync HubSpot contacts, companies, or deals into Google Sheets for reporting; or push spreadsheet rows into HubSpot as new contacts. Removes manual data export busywork.
No code, no glue, no half-day setup. Each step is one click.
1
Connect
Authorize HubSpot and Google Sheets
Open Tiny Command, authorize HubSpot and Google Sheets once each. Both connections are available to every workflow on your account.
2
Trigger
Pick a HubSpot trigger
Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.
POST /v1/webhooks/hubspot.trigger-company-created
3
Transform
Add a filter or AI step
Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.
4
Action
Add the Google Sheets action
Drop the Google Sheets → Add Sheet Tab action below it. Map fields from the HubSpot payload into the Google Sheets inputs.
google-sheets.add-sheet
5
Publish
Publish and forget
Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.
FAQ
Questions about HubSpot + Google Sheets.
How do I sync HubSpot contacts into a Google Sheet?
Scheduled (hourly or daily): HubSpot List Contacts with filters → Sheets Update Values to mirror the data. Use the HubSpot ID as the upsert key to avoid duplicates.
Can I push Sheet rows into HubSpot as new contacts?
Yes. Sheets New Row trigger → HubSpot Find or Create Contact by email → Update Contact with row fields. Useful for marketing teams that maintain lists in Sheets.
How do I avoid HubSpot API rate limits when syncing?
Use HubSpot's Batch API for bulk operations. Filter Sheets rows to only those that changed since last sync. Most teams stay well under HubSpot's 100/sec limit with these patterns.
Can I sync HubSpot custom properties into Sheets?
Yes. Pass property names explicitly in the HubSpot Get/List action; HubSpot only returns defaults otherwise. Map each property to a Sheet column.
How do I report on HubSpot data in Sheets?
Sheets gives you pivot tables, formulas, and Looker Studio connectors that HubSpot lacks. Mirror the data to Sheets, build the report there, share with finance/ops/exec teams that don't have HubSpot.
Can I update HubSpot deal stages from a Sheet?
Yes. Sheets row edit → HubSpot Update Deal with the new stage. Useful when ops or sales-ops bulk-edit pipeline state from a spreadsheet view rather than HubSpot UI.
