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HubSpot + Slack: CRM updates in your channels.

Post HubSpot events (new deals, won deals, tickets, replies) to Slack channels with rich formatting. Capture Slack messages as HubSpot notes in reverse.

Connect HubSpot and SlackSee reverse direction
Trigger app
HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →
Action app
Slack as the action

Workflows do something in Slack, instantly.

See all 45 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → Slack

When something happens in HubSpot, do it in Slack.

18 HubSpot triggers wired to 45 Slack actions. Most-used pairing: New Company → Add Reaction.

Slack → HubSpot

Or fire it the other way around.

13 Slack triggers wired to 23 HubSpot actions downstream.

See Slack → HubSpot →
Popular pairings

Common HubSpot → Slack workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 810 combinations
When new company in HubSpot, add reaction in Slack.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, raw api request in Slack.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, archive channel in Slack.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, cancel scheduled message in Slack.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, add reaction in Slack.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, raw api request in Slack.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, archive channel in Slack.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, cancel scheduled message in Slack.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, add reaction in Slack.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Slack in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize HubSpot and Slack

    Open Tiny Command, authorize HubSpot and Slack once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a HubSpot trigger

    Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/hubspot.trigger-company-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Slack action

    Drop the Slack → Add Reaction action below it. Map fields from the HubSpot payload into the Slack inputs.

    slack.add-reaction
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Slack.

How do I post a Slack message when a HubSpot deal closes won?
HubSpot Deal Stage Changed to "Closed Won" → Slack Send Message to #wins channel with deal name, amount, rep, and a celebratory emoji. Real-time team motivation.
Can I DM the deal owner when their HubSpot deal moves stage?
Yes. Lookup hubspot_user_email → slack_user_id. After HubSpot Deal Updated, look up the owner and Slack Send DM with the stage change details.
How do I capture Slack discussions as HubSpot notes?
Slack Reaction Added (:note:) on a message in #account-deals → HubSpot Find Contact by email mentioned → HubSpot Create Note with the message text. Conversations become CRM activity.
Can I post HubSpot ticket alerts to a support Slack channel?
Yes. HubSpot Ticket Created with priority = "Urgent" → Slack Send Message to #support-alerts with @-mention of the on-call agent. Faster response than waiting for HubSpot notification.
How do I avoid Slack noise from every HubSpot update?
Filter HubSpot triggers tightly: only specific deal stages, only urgent tickets, only deals above $X. Aggregate via hourly digests for low-priority signal.
Can I trigger HubSpot actions from Slack reactions or slash commands?
Yes. Slack Slash Command (/hs-note) → HubSpot Find Contact → HubSpot Create Note with the message body. Logs activity to CRM from inside chat.
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Wire HubSpot to Slack in 2 minutes.

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