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Connect HubSpot to Segment in two minutes.

Real-time triggers from HubSpot, ready-made actions in Segment. Filter, transform, and route without writing a line of code.

Connect HubSpot and SegmentSee reverse direction
Trigger app
HubSpot as the trigger

Workflows fire when something happens in HubSpot.

See all 18 triggers →
Action app
Segment as the action

Workflows do something in Segment, instantly.

Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

HubSpot → Segment

When something happens in HubSpot, do it in Segment.

18 HubSpot triggers wired to 2 Segment actions. Most-used pairing: New Company → Segment Identify User.

Segment → HubSpot

Or fire it the other way around.

0 Segment triggers wired to 23 HubSpot actions downstream.

  • Use any trigger in the catalog as the upstream.
See Segment → HubSpot →
Popular pairings

Common HubSpot → Segment workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 6 of 36 combinations
When new company in HubSpot, segment identify user in Segment.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When new company in HubSpot, segment track event in Segment.

Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.

When company deleted in HubSpot, segment identify user in Segment.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company deleted in HubSpot, segment track event in Segment.

Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

When company property changed in HubSpot, segment identify user in Segment.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

When company property changed in HubSpot, segment track event in Segment.

Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).

How it works

Connect HubSpot and Segment in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize HubSpot and Segment

    Open Tiny Command, authorize HubSpot and Segment once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a HubSpot trigger

    Drop the HubSpot → New Company trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/hubspot.trigger-company-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the Segment action

    Drop the Segment → Segment Identify User action below it. Map fields from the HubSpot payload into the Segment inputs.

    segment.identify-user
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about HubSpot + Segment.

How long does it take to connect HubSpot and Segment on Tiny Command?
Under two minutes. Authorize HubSpot and Segment once each, drop the HubSpot trigger and Segment action onto a workflow canvas, map a couple of fields, and publish. No code, no glue.
Is the HubSpot ↔ Segment integration real-time?
Yes. Both HubSpot and Segment expose webhooks, so events from one fire workflows in the other within seconds rather than on a polling interval.
Can I filter or transform data between HubSpot and Segment?
Yes. Add a Filter node to only pass through matching events, a Switch node to branch by value, or an AI / Code node to transform payloads before they hit Segment.
What HubSpot events can trigger a Segment workflow?
Any of the 18 HubSpot triggers, including "New Company". Each fires in real time when the matching event happens in HubSpot.
Do I need a paid plan to use HubSpot with Segment?
No. There's a free tier that covers most HubSpot+Segment use cases without a credit card. Paid plans unlock higher run volumes and team features when you outgrow it.
What if I want Segment → HubSpot instead?
Build it the same way, in reverse. There's a dedicated /integrations/segment/with/hubspot page with the reverse-direction triggers and actions.
Related

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Wire HubSpot to Segment in 2 minutes.

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