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TriggerHubSpotReal-timeUpdated June 2026

How do I trigger when a new HubSpot Conversations thread is created?

Short answer: Drop the "HubSpot → New Conversation" trigger on your workflow canvas, add filters if you want them, and publish. It fires within seconds of the event in HubSpot, not on a polling schedule.

Use this triggerAll 18 HubSpot triggers
Anatomy

What this trigger looks like in a workflow.

Drop it on the canvas. Configure a couple of fields. Publish.

In the builder
Trigger
New Conversation
When the matching event happens
conversation creatednew conversationon conversation createdwatch for conversation creatednew chat threadwhen a conversation is created in hubspot
What this trigger returns
for the curious

You don’t need to read this. Tiny Command auto-maps every field into the visual picker so downstream nodes can pull values by clicking. We show it here for power users who want to know what’s on the wire.

{
  "eventId": 100,
  "objectId": 1234567,
  "portalId": 62515,
  "sourceId": "userId:12345",
  "occurredAt": 1712835600000,
  "changeSource": "CRM",
  "propertyName": "",
  "attemptNumber": 0,
  "propertyValue": "",
  "subscriptionId": 12345,
  "subscriptionType": "conversation.creation"
}
Output shape

Fields available to downstream nodes.

Every field below can be referenced by name in any action or filter that comes after this trigger.

FieldTypeExample
eventIdnumber100
objectIdnumber1234567
portalIdnumber62515
sourceIdstring"userId:12345"
occurredAtnumber1712835600000
changeSourcestring"CRM"
propertyNamestring""
attemptNumbernumber0
propertyValuestring""
subscriptionIdnumber12345
subscriptionTypestring"conversation.creation"
Pairs with

Drop these actions after New Conversation.

Add Labels to Message
Gmail · Email
Add Reaction
Slack · Communication
Add Sheet Tab
Google Sheets · Spreadsheets & Databases
Cancel Subscription
Stripe · Payments
FAQ

Questions about New Conversation.

How does the New Conversation trigger work in HubSpot?
Fires when a new conversation thread is created in HubSpot Conversations Inbox. Use to AI-triage, auto-assign, or pipe inbound messages elsewhere.
Is the New Conversation trigger real-time?
Yes. New Conversation uses webhooks or push subscriptions, not polling. Your workflow fires within seconds of the event happening in HubSpot.
What data does New Conversation return?
The full event payload from HubSpot. The output shape table on this page lists every field, its type, and an example value so you can map fields into downstream nodes.
Can I filter New Conversation so only some events start a workflow?
Yes. Add a Filter node right after the trigger and match on any field, whether that's subject, sender, status, or anything else in the payload. Workflows only continue when the filter passes.
Do I need HubSpot admin permissions to use New Conversation?
For most HubSpot accounts a standard user can authorize the trigger. Some HubSpot plans require an admin to enable third-party webhooks. Check HubSpot's docs if the trigger fails to register.
More triggers

Other HubSpot triggers.

Trigger
New Company
Fires when a new company is created in HubSpot. Use to enrich the company with firmographic data, mirror to your data warehouse, or run account-matching against parent records.
Trigger
Company Deleted
Fires when a company is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.
Trigger
Company Property Changed
Fires when a specific company property changes in HubSpot. Use a property filter to react only on changes you care about (e.g. lifecycle stage).
Trigger
New Contact
Fires when a new contact is created in HubSpot. The standard inbound hook for routing, enrichment, and welcome flows.
Trigger
Contact Deleted
Fires when a contact is deleted in HubSpot. Useful for audit logs or for tearing down related records in other systems.

Build a workflow on this trigger.

One trigger. 23+ downstream actions. Zero glue.

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