Create Lead: Zoho CRM action

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
First Name First_Name	string	Optional	Contact's first (given) name.
Last Name Last_Name	string	Required	Contact's last (family) name.
Email Email	email	Optional	The email address. Used as the recipient or identifier depending on context.
Company Company	string	Required	Company
Phone Phone	phone	Optional	Phone number in E.164 format (with country code, no spaces).
Lead Source Lead_Source	options	Optional	Lead Source. Options: Web, Phone, Email, Social, Referral

Sample request

{
  "First_Name": "e.g. Jane",
  "Last_Name": "e.g. Doe",
  "Email": "e.g. user@example.com",
  "Company": "{{trigger.Company}}",
  "Phone": "e.g. +14155551234"
}

Returns

{
  "data": [
    {
      "code": "SUCCESS",
      "details": {
        "id": "123456",
        "Modified_Time": "2026-04-11T10:00:00Z"
      }
    }
  ]
}

Use these fields in downstream nodes for routing, logging, or error handling.

FAQ

Questions about Create Lead.

What does the Create Lead action do in Zoho CRM?

Creates a new lead in Zoho CRM with name, email, phone, company, source, and any custom fields. The dedicated entry point for inbound web/lead-gen flows.

What inputs does Create Lead require?

Required: Last Name, Company. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if Zoho CRM returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Create Lead support batch operations?

Yes. Run Create Lead inside a Loop node to process arrays. Tiny Command handles Zoho CRM's rate limits automatically so you don't have to throttle manually.

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