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HubSpot + Intercom: customers in both, in sync.

Sync HubSpot contacts with Intercom users, log Intercom conversations as HubSpot engagements, or trigger HubSpot workflows from Intercom events.

Connect Intercom and HubSpotSee reverse direction
Trigger app
Intercom as the trigger

Workflows fire when something happens in Intercom.

Action app
HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

Intercom → HubSpot

When something happens in Intercom, do it in HubSpot.

5 Intercom triggers wired to 23 HubSpot actions. Most-used pairing: New Contact → Create Company.

HubSpot → Intercom

Or fire it the other way around.

18 HubSpot triggers wired to 20 Intercom actions downstream.

See HubSpot → Intercom →
Popular pairings

Common Intercom → HubSpot workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 9 of 115 combinations
When new contact in Intercom, create company in HubSpot.

Fires when a new contact (lead or user) is created in Intercom. Use to enrich, sync into your CRM, or kick off a welcome sequence.

When new contact in Intercom, create contact in HubSpot.

Fires when a new contact (lead or user) is created in Intercom. Use to enrich, sync into your CRM, or kick off a welcome sequence.

When new contact in Intercom, create deal in HubSpot.

Fires when a new contact (lead or user) is created in Intercom. Use to enrich, sync into your CRM, or kick off a welcome sequence.

When new contact in Intercom, create note in HubSpot.

Fires when a new contact (lead or user) is created in Intercom. Use to enrich, sync into your CRM, or kick off a welcome sequence.

When conversation closed in Intercom, create company in HubSpot.

Fires when an Intercom conversation is closed by an admin. Common use: send CSAT survey, log resolution to CRM, run an AI quality check on the resolved thread.

When conversation closed in Intercom, create contact in HubSpot.

Fires when an Intercom conversation is closed by an admin. Common use: send CSAT survey, log resolution to CRM, run an AI quality check on the resolved thread.

When conversation closed in Intercom, create deal in HubSpot.

Fires when an Intercom conversation is closed by an admin. Common use: send CSAT survey, log resolution to CRM, run an AI quality check on the resolved thread.

When conversation closed in Intercom, create note in HubSpot.

Fires when an Intercom conversation is closed by an admin. Common use: send CSAT survey, log resolution to CRM, run an AI quality check on the resolved thread.

When new conversation in Intercom, create company in HubSpot.

Fires when a new conversation is started in Intercom (by a user via messenger/email or by an admin). The standard inbound hook for AI triage, routing, and bot handoff.

How it works

Connect Intercom and HubSpot in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize Intercom and HubSpot

    Open Tiny Command, authorize Intercom and HubSpot once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a Intercom trigger

    Drop the Intercom → New Contact trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/intercom.trigger-contact-created
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the HubSpot action

    Drop the HubSpot → Create Company action below it. Map fields from the Intercom payload into the HubSpot inputs.

    hubspot.create-company
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about Intercom + HubSpot.

When does HubSpot + Intercom pair make sense?
When you use HubSpot as the CRM (sales motion) and Intercom for customer messaging (support + onboarding). The pair keeps the same contact in both, with each conversation logged in the CRM.
How do I log Intercom conversations as HubSpot activities?
Intercom Conversation Closed → HubSpot Find Contact by email → HubSpot Create Engagement (type=MEETING or NOTE) with the conversation summary and link.
Can I sync HubSpot custom properties as Intercom attributes?
Yes. HubSpot Contact Property Changed → Intercom Update Contact with the changed property as a custom attribute. Useful for routing chat by lifecycle stage or plan tier.
How do I create Intercom users from HubSpot contacts?
HubSpot Contact Created → Intercom Find or Create Contact by email with name + custom attributes. Tag with "from-hubspot" so you can segment downstream.
Can I trigger HubSpot workflows from Intercom conversation tags?
Yes. Intercom Tag Added to Conversation → HubSpot Update Contact with a property reflecting the tag. HubSpot workflows can use the property to enroll into sequences or alert teams.
How do I avoid sync loops on shared fields?
Pick one side as source-of-truth per field. HubSpot owns sales fields (lifecycle stage, deal owner); Intercom owns chat-specific (conversation status, last replied). Never sync the same field both ways.
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Wire Intercom to HubSpot in 2 minutes.

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