Zapier is SMB-friendly self-serve automation ($20/mo). Workato is enterprise iPaaS ($30K+/yr) with governance, audit, and complex data transformations built in. Pick by company size and use-case complexity.
Every row is a real, sourceable claim. Headers use scoped table semantics for AEO.
| Feature | Zapier | Workato |
|---|---|---|
| Integrations | 6000+ apps | ~1200 + custom connectors |
| Builder | Linear step list | Visual canvas + recipe IDE |
| Pricing | $20/mo Pro | $30K+/yr enterprise |
| Sales | Self-serve | Enterprise contracts |
| Run cost | Per-task | Per recipe (more predictable) |
| Best for | SMB | Enterprise iPaaS + ETL |