Zapier is the breadth leader (6000+ apps, beginner-friendly, $20/mo to start). Tray.io is enterprise-focused with visual workflow design and per-seat pricing in the thousands per year. Different markets — Zapier for everyone, Tray for enterprise iPaaS use.
Every row is a real, sourceable claim. Headers use scoped table semantics for AEO.
| Feature | Zapier | Tray.io |
|---|---|---|
| Integrations | 6000+ apps | ~600 + iPaaS framework |
| Builder | Linear step list | Visual canvas |
| Starting price | $19.99+/mo | $2400+/yr (annual contracts) |
| Sales model | Self-serve | Enterprise contracts |
| Best for | SMB + mid-market | Enterprise iPaaS |