TriggerWebflowReal-timeUpdated June 2026

How do I trigger when a Webflow CMS item is created?

Short answer: Drop the "Webflow → Collection Item Created" trigger on your workflow canvas, add filters if you want them, and publish. It fires within seconds of the event in Webflow, not on a polling schedule.

Use this trigger All 4 Webflow triggers

Anatomy

What this trigger looks like in a workflow.

Drop it on the canvas. Configure a couple of fields. Publish.

In the builder

Trigger

Collection Item Created

When the matching event happens

when collection item createdwatch for collection item createdcollection item addedwhen a new cms collection item is creatednew collection item createdon collection item creatednew collection item

What this trigger returns

for the curious

You don’t need to read this. Tiny Command auto-maps every field into the visual picker so downstream nodes can pull values by clicking. We show it here for power users who want to know what’s on the wire.

{
  "id": "item_123",
  "name": "New Blog Post",
  "slug": "new-blog-post",
  "collection": "col_456"
}

Output shape

Fields available to downstream nodes.

Every field below can be referenced by name in any action or filter that comes after this trigger.

Field	Type	Example
id	string	"item_123"
name	string	"New Blog Post"
slug	string	"new-blog-post"
collection	string	"col_456"

Pairs with

Drop these actions after Collection Item Created.

Add Labels to Message

Gmail · Email

Add Reaction

Slack · Communication

Add Sheet Tab

Google Sheets · Spreadsheets & Databases

Create Company

HubSpot · CRM & Sales

FAQ

Questions about Collection Item Created.

How does the Collection Item Created trigger work in Webflow?

Fires when a new item is added to a Webflow CMS collection. Useful for cross-posting blog entries to social, sending newsletter blasts, or rebuilding an external sitemap.

Is the Collection Item Created trigger real-time?

Yes. Collection Item Created uses webhooks or push subscriptions, not polling. Your workflow fires within seconds of the event happening in Webflow.

What data does Collection Item Created return?

The full event payload from Webflow. The output shape table on this page lists every field, its type, and an example value so you can map fields into downstream nodes.

Can I filter Collection Item Created so only some events start a workflow?

Yes. Add a Filter node right after the trigger and match on any field, whether that's subject, sender, status, or anything else in the payload. Workflows only continue when the filter passes.

Do I need Webflow admin permissions to use Collection Item Created?

For most Webflow accounts a standard user can authorize the trigger. Some Webflow plans require an admin to enable third-party webhooks. Check Webflow's docs if the trigger fails to register.