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GitHub + HubSpot: engineering signal in your CRM.

Push GitHub events (PRs, issues, releases) into HubSpot to track engineering velocity per customer, or to inform sales when a customer-requested feature ships.

Connect GitHub and HubSpotSee reverse direction
Trigger app
GitHub as the trigger

Workflows fire when something happens in GitHub.

Action app
HubSpot as the action

Workflows do something in HubSpot, instantly.

See all 23 actions →
Both directions

Pick the way that fits your stack.

Pair pages are mirrored. Each direction gets its own dedicated page.

GitHub → HubSpot

When something happens in GitHub, do it in HubSpot.

1 GitHub triggers wired to 23 HubSpot actions. Most-used pairing: New GitHub Event → Create Company.

HubSpot → GitHub

Or fire it the other way around.

18 HubSpot triggers wired to 23 GitHub actions downstream.

See HubSpot → GitHub →
Popular pairings

Common GitHub → HubSpot workflows.

Pick a pairing to set it up in two minutes. Each one is a fully editable recipe.

Showing 4 of 23 combinations
When new github event in GitHub, create company in HubSpot.

Fires when the selected events occur on a GitHub repository. One webhook is registered per workflow on the chosen repo, with the events list filtered server-side by GitHub. Pick from push, pull_request, issues, release, deployment, and many others.

When new github event in GitHub, create contact in HubSpot.

Fires when the selected events occur on a GitHub repository. One webhook is registered per workflow on the chosen repo, with the events list filtered server-side by GitHub. Pick from push, pull_request, issues, release, deployment, and many others.

When new github event in GitHub, create deal in HubSpot.

Fires when the selected events occur on a GitHub repository. One webhook is registered per workflow on the chosen repo, with the events list filtered server-side by GitHub. Pick from push, pull_request, issues, release, deployment, and many others.

When new github event in GitHub, create note in HubSpot.

Fires when the selected events occur on a GitHub repository. One webhook is registered per workflow on the chosen repo, with the events list filtered server-side by GitHub. Pick from push, pull_request, issues, release, deployment, and many others.

How it works

Connect GitHub and HubSpot in five steps.

No code, no glue, no half-day setup. Each step is one click.

  1. 1
    Connect
    Authorize GitHub and HubSpot

    Open Tiny Command, authorize GitHub and HubSpot once each. Both connections are available to every workflow on your account.

  2. 2
    Trigger
    Pick a GitHub trigger

    Drop the GitHub → New GitHub Event trigger onto the canvas. Tiny Command auto-registers the webhook.

    POST /v1/webhooks/github.trigger-event
  3. 3
    Transform
    Add a filter or AI step

    Optionally add a Filter node ("subject contains URGENT") or an AI step ("classify intent") between trigger and action.

  4. 4
    Action
    Add the HubSpot action

    Drop the HubSpot → Create Company action below it. Map fields from the GitHub payload into the HubSpot inputs.

    hubspot.create-company
  5. 5
    Publish
    Publish and forget

    Hit Publish. Tiny Command runs it in production from second one. Watch the run-log fill up.

FAQ

Questions about GitHub + HubSpot.

When does GitHub + HubSpot make sense?
When customer requests directly drive engineering work. Sales/CS team logs requests in HubSpot deals/tickets, engineering ships in GitHub, and the pair closes the loop: "your requested feature is now live".
How do I notify the sales team when a feature ships?
GitHub Release Published containing a "customer-requested" label → look up matching HubSpot deals with that feature flagged → HubSpot Create Note + Slack ping the AE. Sales updates the customer.
Can I track GitHub issue resolution time per HubSpot deal?
Yes. Tag GitHub issues with the HubSpot deal ID at creation. On Issue Closed, compute resolution time and HubSpot Update Deal with the metric. Useful for SLA-tracking with enterprise customers.
How do I push GitHub-found bugs as HubSpot tickets?
Internal QA finds a bug in GitHub → GitHub Issue Opened with label "customer-facing" → HubSpot Create Ticket assigned to the success team. Customer-support is in the loop before customers report it.
Can I link GitHub PRs back to HubSpot customer accounts?
Maintain a custom GitHub issue field or PR description prefix ("customers: acme, beta") that maps to HubSpot company IDs. Search PRs by customer to see what shipped for them.
How do I avoid syncing too much GitHub activity into HubSpot?
Only sync customer-relevant events: feature releases, customer-tagged issues, bug fixes affecting paid customers. Internal infra work or refactors don't belong in the CRM.
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Wire GitHub to HubSpot in 2 minutes.

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