Create Customer: BigCommerce action

Inputs

The fields this action accepts.

Every field can be mapped from an upstream trigger, AI step, table row, or hard-coded literal.

Field	Type	Required	Description
First Name first_name	string	Required	Contact's first (given) name.
Last Name last_name	string	Required	Contact's last (family) name.
Email email	string	Required	The email address. Used as the recipient or identifier depending on context.
Phone phone	string	Optional	Phone number in E.164 format (with country code, no spaces).
Company company	string	Optional	—

Sample request

{
  "first_name": "e.g. Jane",
  "last_name": "e.g. Doe",
  "email": "e.g. user@example.com",
  "phone": "e.g. +14155551234",
  "company": "{{trigger.company}}"
}

Returns

{
  "data": [
    {
      "id": 42,
      "email": "jane@acme.com",
      "last_name": "Doe",
      "first_name": "Jane"
    }
  ]
}

Use these fields in downstream nodes for routing, logging, or error handling.

FAQ

Questions about Create Customer.

What does the Create Customer action do in BigCommerce?

Creates a new customer in BigCommerce with email (dedupe key), name, addresses, customer group. Useful for "B2B account provisioning from CRM → BigCommerce" workflows where pre-creating customers gates self-serve checkout.

What inputs does Create Customer require?

Required: First Name, Last Name, Email. Every input accepts a static value or a variable from any upstream node in your workflow.

Can I use dynamic inputs from earlier workflow nodes?

Yes. Any field on this action can pull values from upstream nodes, whether that's a form response, a trigger payload, an AI output, or a lookup result.

What happens if BigCommerce returns an error?

The workflow pauses on the failed node, the error message is captured in the run log, and you can retry the run with one click. Auto-retry policies are configurable per workflow with exponential backoff up to 5 attempts.

Does Create Customer support batch operations?

Yes. Run Create Customer inside a Loop node to process arrays. Tiny Command handles BigCommerce's rate limits automatically so you don't have to throttle manually.

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