A content-outreach engine, built in-house
InVideo — Built its entire content-outreach operation on Tiny Command — sourcing writers, qualifying them, and running the pipeline through follow-up — with no dev team.
Forms
Workflows
Agents
Email
Tables
This team runs content at scale, which means a constant pipeline of writers to source, vet and manage. They wanted that pipeline to behave like a product they own — not a pile of manual steps glued across four tools, and not a standing request to engineering every time something changed.
The challenge
Recruiting writers and running a content pipeline at scale meant stitching a form tool, an automation tool, an email platform and a tracker together. Every seam was a manual handoff, every tweak meant editing four tools, and keeping it wired was a recurring ask on the engineering team.
How it’s wired
One canvas, not four tools
Instead of exporting between a form builder, an automation tool, a CRM and an email platform, every step lives on one canvas. The application form, the qualification logic, the agent that replies, the table that holds everyone, and the email that follows up are nodes in the same system — so there's nothing to sync and nothing to break at the seams.
The form works as people apply
The capture form isn't a static questionnaire. It verifies and scores applicants as they fill it in and branches on what it finds — so by the time someone hits submit they're already sorted, not sitting in a queue for a human to triage.
The outcome
A content-outreach engine the team owns and tunes itself — one connected system in place of four, with no developer in the loop to make a change.
The pipeline became a product the team controls — not a chain of tools someone has to babysit.
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